Wednesday, July 31, 2013

How Brands and Marketers Measure Engagement [eBook]


What's Engagement?

How Data-Driven Marketers are Crushing Content Marketing
An eBook by Infinigraph

"The influence of social media feeds is now undeniable and has become the primary engagement and discovery point, requiring greater attention to content quality, and to inducing the desire to share that content."

One fine evening, I received a LinkedIn message from the uber talented Dr. Natalie Petouhoff with the question: "How do brands measure engagement?" With such a hot topic, the marketer in me got into overdrive and shot off a reply.

Two months hence, Chase McMichael, CEO of Infinigraph, tweets me to announce the release of their new eBook and thank me for my contribution. Truth be told, I'm just as happy to grace the cover of the eBook. Honoured (and grateful) to be in it.

Download your PDF copy

Read Chase's detailed blog on Engagement and how brands and marketers effectively create, introduce and advertise content that is both engaging and sustainable to their target audience.

This idea behind the eBook became realized after Mark Fidelman published this article on Forbes: "10 Lessons from the Top 25 Most Engaged Brands on Twitter

Acknowledgements with Gratitude: Thank You!

Full Credit to the driven team at Infinigraph who created this data dashboard (stats, maps, graphs, infographics) that allows you to search, sift, source content intelligence - by brand and industry.

Other tools include Competitive Brand Intelligence which compiles comparative reports, and
HyperCuration - which pulls up live social data filtered by type of content and social network.

All in all, it's been...

A happy story with a happy ending. Or, as they say: This. Is. Just. The. Beginning :-)

To sign-off:

"Ultimately, we know that quantity of the content does not matter.  
It's the type and quality of the content."

Master Content Marketing - in 7 Steps: Create, Curate, Integrate, Socialize, Analyze, Optimize, Monetize. Manage content holistically to build brand awareness, engagement, advocacy, loyalty.

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