Wednesday, December 12, 2012

What in the World Are We Searching For? Google knows.

Smack bang on 12-12-12, Google has created an excellent digital initiative... Zeitgeist 2012

If, like me, you weren't too sure about the meaning of "Zeitgeist", here it is. I just Googled it!

After conducting an analysis of the Top Global Search Trends (aka keywords, in SEO speak), Google has neatly compiled the most popular search terms into a list of categories:

  • Searches
  • Images
  • Athletes
  • Events
  • People
  • Feature Films
  • TV Shows
  • Performing Artists
  • Consumer Electronics
  • Airlines
  • Google+ Hashtags

Also features a brilliant Interactive Map of moments that captured our attention in 2012, allowing you to explore and compare the most searched queries - by country and month.

Overall, I loved Zeitgeist 2012. Enjoyed the web design (UI/ UX) and relished the top-notch content. In one master stroke, Google lets us know they dominate "search", and what amazing stuff can be done with good data at hand.

But before you wander off, watch the Year in Review: A video timeline of 2012's greatest highlights. It'll make you laugh, cry, happy, smile...

Never stop looking. Never stop questioning. Keep asking. Keep searching... in 2013. And beyond!

[ps: Dear Google, the precise timing you chose to launch this cool initiative - 12/12/12 - has been noted. Well done!]


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