Monday, October 1, 2012

THINK: a mobile app + a film to make the world work better

The 5-step Path to Human Progress: Seeing, Mapping, Understanding, Believing, Acting

I recently downloaded the IBM THINK app - an approach to making the world work better.

A wealth of information on the app with rich display and great views, it's a celebration of the fascinating world we live in. Easily the most loaded (if not downloaded) app I've seen.

An excellent learning tool for kids (and adults), the app is a fun way to snack on interesting facts about remarkable human achievements.

The THINK app features a cool, short film introduction. Beautifully shot and edited, it narrates, through 4 distinct stories, the systematic approach mankind takes towards advancement.

The app (and the film) explore how, over time, human progress is shaped by a patterned process:
Seeing --> Mapping --> Understanding --> Believing --> Action.

Free Download: Available for iPad and Android tablets,  you can download your THINK app here.

Think Exhibit, NYC - Celebrating IBM's 100 Years (1911 - 2011)

The app was born out of IBM's Centennial Exhibit in New York to explore the enormous potential of science and information technology to make the world work better. Learn more here.

Watch more screenshots of the app on the Flickr photostream here.

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