Evolving from Social Media > to > Social Business.
Key Takeaway: AGENDA... to make Social Business a reality for your organisation
At 7:30 am today, I was among the lucky ones to attend a Social Business Breakfast (hashtag #IBMsocbizNZ) at IBM New Zealand. A smart marketing morning with crisp digital bytes!
Attracting a full turnout of marketers for the opening session in a well-arranged conference room (with generous breakfast + coffee), the event was organized by IBMer, Vaughan Rivett.
Many Thanks... IBM for breakfast, and @SocialBizGuy for your talk. Much appreciated.
In his presentation, Vaughan narrated The Success Story of How IBM transformed into a Social Business, taking attendees through the process and elements of a Social Business strategy.
The event ended with an open Q&A round, and a business card draw with some cool prizes - 4 books authored by Collaboration Strategist, Michael Sampson. And 3 headsets by Plantronics.
You'll find more event details here on Facebook,
Michael Sampson's detailed notes on the event here
and, Vaughan Rivett's event summary on his blog here.