Friday, April 13, 2012

Social Media in Business - Best Practice for Entrepreneurs [SLIDE DECK]

These days, it's all about social media in business. With the aim of transforming into a Social Business, large organisations worldwide are rapidly adapting their business models. But what about SMEs and start-ups? How can social media benefit small businesses and entrepreneurs?

New Zealand Centre for Social Innovation - Social Entrepreneurs School

To communicate clearly on social media, you need to pick a tone of brand voice. Business or personal, keep it real.

Regardless of size of business, it all begins with a social media plan and strategy. Define your social media goals.

The Make KONY Famous #Kony2012 video by Invisible Children has become the fastest spreading YouTube viral ever! 

A confident, outgoing and social mindset is key to social media success. Don't be afraid to fail or make mistakes.

Content Marketing (Plan > Create > Distribute > Analyze > Optimize > Personalize) is a Key Business Driver

On Thursday 5 April, 2012, I was invited by the New Zealand Centre for Social Innovation (NZCSI) as a Social Media Expert to present to the Class of 2012 - a diverse group from different business fields - at Social Entrepreneurs School (SES) at Ko Awatea Centre, Auckland.

“Social entrepreneurs act as change agents for communities and society, developing ideas and new approaches, creating and implementing solutions to social problems that change society for the better.”

I had the privilege of giving an introductory 90 minute presentation on Social Media for SOLO-preneurs i.e. entrepreneurs (usually 1-2 person teams) armed with heaps of passion and a business idea to go with it! While the School sharpens their business skills, in parallel, they refine their social innovation projects & plans to develop robust, go-to-market business models.

While I enjoyed meeting the students on the day, the session was well-received by the audience. We began by linking our hands as Thomas (a student) said a traditional Maori prayer. Many Thanks to Faye Langdon, Nicky Benson & Nadia Botha of NZCSI for all their support, and Jade Tang for recommending me as subject matter expert and guest speaker at the B-School.

Social Media in Business - Best Practice for Entrepreneurs
For optimal reading, view in Fullscreen mode

Many Thanks to the lovely Dee Trivedi for amazing media support (Video/Photo/Tablet) on the day, and sharp fashion consultancy. My uber-cool Social System T-shirt was her idea. Pure Class!

Presentation Media - Links

To share/ download the slide deck, click here

To view all photos in the album, click here

To view all videos on YouTube, click here

Article: A Case for Analytics: 4 Useful Tips

Article: 7 Essential Steps to a Successful Social Media Campaign

Article: 5 Reasons why CEOs / CMOs should join the socialsphere

Article: 7 Verticals of Social Media, click here

If you're an entrepreneur looking to get started with social media, an event organizer looking for a speaker, or a business leader planning a training session for your workforce, let's connect on LinkedIn.

1 comment:

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