Tuesday, April 24, 2012

How I got "mugged" in Brazil - in a good way!

LinkedIn - the world's largest professional network with 150+ million members

Social Media Club

GAD (Design, Branding Innovation, Retail) Agency, Brazil

Everyone knows LinkedIn - the world's leading business-focused professional network - works well for individuals and marketers alike. But sometimes, it exceeds expectations. Here's a story of how my LinkedIn profile got me "mugged" in Brazil - in a good, social way!

Back in May 2011, I hosted a Social Media Club Auckland (#SMCakl) session at Telecom New Zealand. At the event, Peeyoosh Chandra (our sponsor, speaker and Digital Planning Director, Saatchi & Saatchi NZ) shared their "How to Reach Mums via Technology" Research Study.

As Managing Committee member of SMCakl, I wrote a blog post covering the evening (read the post here) and shared it as a discussion on Simon Mainwaring's LinkedIn Group, We First.

It was here that Valpirio Monteiro, Owner/ Founder of GAD - Brazil's leading design and branding agency, spotted the blog (see our LinkedIn discussion here) and asked to publish the research study in D2B - their in-house quarterly magazine.

Revista D2B (Design to Branding) Magazine: Front Cover

Pg 6-7: Contributors to this Edition

By The Search: maes do que conectadas (Well-Connected Mums)

Pg 104-105: "Como as maes utilizam a internet"  Portuguese for "How Mums use Technology"

That's my mug on top - and that's how I got mugged in Brazil!

My mugshot appears on Pg 6 (mugshot = mugged in Brazil = got the connection?) among the Contributors and the Study in the (pinker than pink) By The Search section on Pg 102-104. (Click to view full issue).

And... that's the story of how I got mugged in Brazil - in a good, positive, social way! Many Thanks to LinkedIn, Social Media Club Auckland, GAD, Peeyoosh Chandra (they call him PC), Muito Obrigado, Valpirio Monteiro and Grande Abraco to Fernanda Balen Susin and Marina Pirillo for their support. You are all Maravilha. See you at FIFA 2014. Or at the Olympics in 2016. Till then...

...Viva Brazil !!!

With FIFA 2014 and The 'Rio (de Janeiro) 2016' Olympics both to be held in Brazil, the country will see a boost in economy and global interest. Businesses looking at investing in the market can download this 400-Page Second Census of the Brazilian PE&VC Industry (Report by Sao Paulo-based GVcepe). Here's the source article from Wall Street Journal: Brazil - All You Need To Know. 

Update: I recently read this article on Social Moms (in Forbes). Seems the subject: How To Reach Mums via Technology will always be relevant. Here's the Research Study:

You can Download the Research Study here.

To join Social Media Club Auckland, 'Like' this page


  1. Fantastic media in order to share and disseminate quality information. This is why I love social medias - in a good way! Thanks a lot to AMAR and thanks to Simon.

  2. Obrigado for your kind words, Valpirio. Much appreciated.

    An honour to be a part of GAD, Brazil's Revista D2B. Looking forward to the next issue! Please convey my thanks to Fernanda and Marina for their support. It's a pleasure meeting, knowing and working with you'll. (ps: I'll pass your good wishes on to Simon.)

    Grande Abraco,