Monday, May 16, 2011

How to Reach Mums via Technology #SMCakl

social media club, smcakl, social media, new zealand, nz, social

Multi-tasker. Super-Manager. Natural-born motivator. Decision-maker. Sound familiar? No, we're not talking about your Boss. We're talking about Dad's Boss :-) We're talking about Mommy dearest!

A mother will do anything for her children. Purely on instinct. If there's one thing that binds Mums across the world over time, it's their quest for... MOMMY EXCELLENCE.

A key difference between Mum's of today and of the past is the availability of technology. And if it allows today's Mum to provide better childcare, bring more security to baby, comfort for her kids - simply by saving time & effort in her busy life, and providing her information when she needs it - she's happy to use it! Having said that...

Here's looking at 'Mum' from a marketer's pov: How do we reach this tech-savvy, influential person? What is the best way to communicate to her?

Scroll down for your free download.

The above in-depth Research Study was presented by Peeyoosh Chandra, Director of Digital Planning & Strategy, Saatchi & Saatchi at Social Media Club - Auckland (SMCakl) on Tue 10 May 2011 at Telecom NZ.

The study shows how Mums in NZ are embracing technology and social networking as part of their everyday busy lives. The insights are especially powerful since Mums control the lion's share of household spending.

A well-attended event, the topic for the evening was Marketing to the Domestic Decision-Maker - Engaging Mums via Social Technology.

SMCakl featured a robust panel discussion exploring questions like: Where do Mums spend their time online? What do they buy? How do they manage their time? What platforms and activities do they engage with online... ?

Our star-studded speaker panel included:

1) Rochelle Gillespie – Editor, OHbaby!
2) Peeyoosh Chandra – Digital Planning Director, Saatchi & Saatchi NZ
3) Rachel Goodchild – Writer, Counselor, Blogger at AskRachel
4) Richard Shirtcliffe - Global Marketing Manager, Phil & Teds

Our generous Sponsors for the event: Telecom NZ, Pacific MicroMarketing, Melba Cafe and Twinings NZ Breakfast Tea. Thank you all for coming to the party and enabling another exciting SMCakl. Special Thanks to Richard for flying up from Wgtn, just for the event.

Social Media Club Auckland would like to thank Peeyoosh Chandra (aka PC) for the official release of the Research Study via SMCakl, for sharing it and making it available as a free download for all.

Some pics from the evening:

Rochelle Gillespie

Rochelle Gillespie, Richard Shirtcliffe

Amar Trivedi, Rachel Goodchild, Peeyoosh Chandra

Chris MacDonald, Saatchi & Saatchi

Tony Bozzard, Pacific Micromarketing

Amar Trivedi aka Mr. Social

Rachel Goodchild, Peeyoosh Chandra

Amar Trivedi aka Mr. Social - MC for the evening!

Cute Bubba Luke Martin - Our Chief Guest for the night :-)

 Take a look at the pics below of the tweetstream that flew fast & thick off the official hashtag #SMCAKL on the evening, and you'll agree...
it was a social night extraordinaire!

 Thank You All
for coming along, participating and tweeting,
and for making it a night to remember.
Happy (belated) Mother's Day everyone!
Give your Mum a digital hug from me :-)

ps: Huge Thanks to @amysticgirl for clicking the pics!

No comments:

Post a Comment