Thursday, May 26, 2011

Social Media Musical - you gonna love this!

Social Media events are FUN esp. when infused with CREATIVITY and a dash of SURPRISE! Here's a cool idea via good man Faisal Jabbar.

Let's call it "Social Media Surprise." Have fun watching. Like. Tweet. Share.

While the flash-mob is coolly choreographed, the lyrics are pure gold. Enjoy!
social media, musical, viral, youtube, flashmob, gotta share, fun, event, video, funny

Monday, May 16, 2011

How to Reach Mums via Technology #SMCakl

social media club, smcakl, social media, new zealand, nz, social

Multi-tasker. Super-Manager. Natural-born motivator. Decision-maker. Sound familiar? No, we're not talking about your Boss. We're talking about Dad's Boss :-) We're talking about Mommy dearest!

A mother will do anything for her children. Purely on instinct. If there's one thing that binds Mums across the world over time, it's their quest for... MOMMY EXCELLENCE.

A key difference between Mum's of today and of the past is the availability of technology. And if it allows today's Mum to provide better childcare, bring more security to baby, comfort for her kids - simply by saving time & effort in her busy life, and providing her information when she needs it - she's happy to use it! Having said that...

Here's looking at 'Mum' from a marketer's pov: How do we reach this tech-savvy, influential person? What is the best way to communicate to her?

Scroll down for your free download.

The above in-depth Research Study was presented by Peeyoosh Chandra, Director of Digital Planning & Strategy, Saatchi & Saatchi at Social Media Club - Auckland (SMCakl) on Tue 10 May 2011 at Telecom NZ.

The study shows how Mums in NZ are embracing technology and social networking as part of their everyday busy lives. The insights are especially powerful since Mums control the lion's share of household spending.

A well-attended event, the topic for the evening was Marketing to the Domestic Decision-Maker - Engaging Mums via Social Technology.

SMCakl featured a robust panel discussion exploring questions like: Where do Mums spend their time online? What do they buy? How do they manage their time? What platforms and activities do they engage with online... ?

Our star-studded speaker panel included:

1) Rochelle Gillespie – Editor, OHbaby!
2) Peeyoosh Chandra – Digital Planning Director, Saatchi & Saatchi NZ
3) Rachel Goodchild – Writer, Counselor, Blogger at AskRachel
4) Richard Shirtcliffe - Global Marketing Manager, Phil & Teds

Our generous Sponsors for the event: Telecom NZ, Pacific MicroMarketing, Melba Cafe and Twinings NZ Breakfast Tea. Thank you all for coming to the party and enabling another exciting SMCakl. Special Thanks to Richard for flying up from Wgtn, just for the event.

Social Media Club Auckland would like to thank Peeyoosh Chandra (aka PC) for the official release of the Research Study via SMCakl, for sharing it and making it available as a free download for all.

Some pics from the evening:

Rochelle Gillespie

Rochelle Gillespie, Richard Shirtcliffe

Amar Trivedi, Rachel Goodchild, Peeyoosh Chandra

Chris MacDonald, Saatchi & Saatchi

Tony Bozzard, Pacific Micromarketing

Amar Trivedi aka Mr. Social

Rachel Goodchild, Peeyoosh Chandra

Amar Trivedi aka Mr. Social - MC for the evening!

Cute Bubba Luke Martin - Our Chief Guest for the night :-)

 Take a look at the pics below of the tweetstream that flew fast & thick off the official hashtag #SMCAKL on the evening, and you'll agree...
it was a social night extraordinaire!

 Thank You All
for coming along, participating and tweeting,
and for making it a night to remember.
Happy (belated) Mother's Day everyone!
Give your Mum a digital hug from me :-)

ps: Huge Thanks to @amysticgirl for clicking the pics!

Monday, May 9, 2011

The 7 Human Qualities of Social Media

29 years ago, in his international best-selling tome on modern marketing "In Search of Excellence" Tom Peters (with Robert H. Waterman) coined the memorable phrase "Hard is soft. Soft is hard."

"Hard is soft. Soft is hard." is a business paradox which I reckon is as relevant today and applies just as much in the realm of social media. Tom explains the phrase again in his new book "The Little BIG Things".

It essentially means: In business, often what seems more important i.e. the hard stuff (the numbers, cold statistics, hard facts, ROI figures) is actually the softer (less important) stuff. More so, in the long term, when it is weighed against the seemingly less important aspects i.e. soft stuff (such as people qualities, the cultural fit, the attitude, the mindset etc.)... turns out, it is the soft stuff which is of paramount importance to the running, survival and growth of an organisation.

The 7 Human Qualities of Social Media

Leaping off that intelligent observation, I've listed the 7 top "human" qualities required to be a successful Social Media practitioner:
  1. Humility
  2. Kindness
  3. Patience
  4. Curiosity
  5. Creativity
  6. Openness aka Transparency
    and most importantly, 
  7. Honesty... i.e. being yourself

The Psychology of Social Media

Get the psychology... and you're on the right path to getting social media. Because all the rest really is hands-on experimentation, first-hand exploration, real-time learning and online application.

The greatest inventions of the world came to be via repeated "Trial and Error." It seems that's become the norm today. It's just the way social media works and that's the long and short of it. Or the hard and soft!

The Human Face of the Web

My post originally ended above. But I came across something related on an important topic, which I had to add. Made me stop and think!

As technology deepens its involvement with humans, issues such as Web Psychology, Humanisation of Tech, People Qualities of Social Media, and Netiquette will take centrestage. But with no guidebook to refer to, what is emerging is "crowdsourced" knowledge, some of which has evolved into the Cardinal Rules of the Internet:

  • There is no Net police. The Web governs itself. 
  • Don't publish anything online you wouldn't want your Mum to read
  • What happens in Webspace, stays in Webspace
  • Think before you click. Once you click, you lose control.
  • Listen and Learn. Be nice. Play fair. Respect people's preferences and privacy.
  • Don't just do social media, be social

Social is not something you do. It's something you are.

On that note, full respect! to Jess & James of charitable trust Sweet as Social on their Be Nice Online viral campaign  initiative. A spirited drive to spread awareness about and curb cyberbullying.

Give it a thought. Spread the word.
It's clearly the better side (human face) of the Web.
Many Thanks in advance... for being a good, thinking Netizen.