As a happy consequence of the article
in AdMedia, May 2010...
New Online Chat Show on the Mr. Madness Channel
...I got a call from David Gapes, Editor, AdMedia & Fastline to kick off Talking Social Media - an Online Chat Show. My dream brief: shoot members of NZ's Advertising & MarComms industry as they talk SM.
General Manager, Saatchi & Saatchi | DGS
Chair, CAANZ Digital Leadership Group
As Part #1 of TSM, I recently caught up with Tony and Q&A'ed him. Here are the best bits from our session, cut up into easy-to-swallow capsules:
Q - How has SM changed your personal and professional life?
Q - Clearly then, Social Media is here to stay...
Q - At SMBizForumNZ, you said SM leads to humanisation of technology...
Q - So then, what is Social Media?
Q - Sharing is key to Social Media...
Q - Is SM more suited to certain industries or demographics?
Q - SM is different feeds for different folks. Any NZ success stories that...
Q - Where to from here for SM? What does the road ahead look like?
Q - Any words of advice to corporates using or planning on SM...
Q - Whose role is it to look after SM? Should companies just do it in-house
Q - SM tools are free to use. Why should companies pay their ad agency...
Q - Social Media v/s Traditional media. What's the key difference?
Q - What role do Transparency & Honesty play in Social Media?
Q - What are your views on SM in business? Do you recommend SM strategies to your clients?
Q - What governs the proportion of SM that should go into the communication strategy?
Q - All media enables us to share information..
Q - What is Saatchi & Saatchi | DGS' approach to Social Media?
Answers to the above questions on my YouTube Channel.
Mr. Social would like to extend a special thanks to Matthew Marsh, IT Ninja, Saatchi & Saatchi for creating the awesome Talking Social Media title ident (see above) and for chopping up the video interview with amazing speed, precision and discipline - like only a true-blue Ninja can!
If you would like to be on "Talking Social Media" or know someone who should, email email@example.com or firstname.lastname@example.org with "Please shoot me while I TSM" as the subject line.