Wednesday, May 19, 2010

Social Media Junction - getting world-class in NZ

Social Media Junction (#SMJ) – NZ’s biggest Social Media Marketing event to date - went off like clockwork on 17 - 18 May, 2010.

The two-day event held at SkyCity Convention Centre, Auckland, @SMJunction attracted a large turnout of senior, mid-level and junior executives from various industries, from Auckland as well as Wellington.

Social Media Junction featured a star-studded Marketing Conference (Day 1 Programme) and a ‘Masterclass’ Workshop (Day 2 Programme) - both covering significant trends & topics that are all the buzz in the SM & digital space right now.

A veritable meeting of the best minds in the business, the SMJ conference brought together a group of leading international speakers from USA, Canada, Australia:

L-R: Josie Campbell, Belinda Nash and Julien Smith

Julien Smith, Canada
Co-Author (with Chris Brogan) of New York Times bestseller ‘Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust’

L-R: Mr. Social, Andy Beal

Andy Beal, USA
Founder of; Author of ‘Radically Transparent’

Mike Hickinbotham
Senior Adviser Social Media, Telstra, Australia

L-R: Aisha Hillary, Mr. Social
Aisha Hillary
Senior Marketing & New Media Specialist, SBS – Special Broadcasting Service, Australia

Andrew Cordwell
MySpace, Fox Interactive Media, Australia

...and some of NZ’s best known SM practitioners:

Grant Osborne, Director, First Rate

Tom Bates, Social Media & Viral Marketing, Air New Zealand

L-R: Jennifer Duval-Smith, Bullet PR; Greer McDonald,

L-R: Mauricio Freitas, Founder,; Justin Flitter, FlitterMedia

Andrew Ferguson, MD,

Paul Brislen, Vodafone Duncan Blair, Orcon Russell Brown, Media7
Bryony Hilless, 2 Degrees Alistair Helm, 
Bernard Hickey

Simon Young, Director, #sy

The conference included 3 interactive panel discussions chaired by Justin Flitter, Vincent Heeringa and Simon Young. The “real-time” Q&A sessions led to some interesting anecdotes as well as some lighter moments.

Day 2 was a full-on Social Media Masterclass which was a day-long Online Reputation Management Workshop conducted by Andy Beal. He shed light on valuable tools, tips & tricks and SM and ORM best practices. A well-attended class, Andy managed to keep it light yet loaded, cracking a few good jokes as the day went along - maybe that's why they call him the Indiana Jones of Reputation Management!

L-R: Mr. Social with Andy Beal

Andy Beal is founder and editor of, USA; author of ‘Radically Transparent: Monitoring and Managing Reputations Online’; Creator of - a SM Monitoring Tool; Internet Marketing Consultant to leading companies in USA.

Topics Andy covered during his in-depth Workshop:

• The Art of generating buzz around your brand

• Fight a reputation attack

• Achieve 5 stars at customer review sites

• Pimp your blog for brand control

• Own the first ten links in Google

• Find your customers through social networking

• Build a reputation monitoring safety net
ending with a 6-Step Action Plan for a successful online reputation management campaign.

L-R: Belinda Nash, Paul Matthews, Jennifer D-S, Bryony Hilless, Alex Erasmus

L-R: Nicholas O'Flaherty, Bullet PR; Andrew Cordwell, MySpace

Nicholas O’Flaherty, Managing Director, Bullet PR was the MC at SMJ.


All in all, a top-notch event, Social Media Junction was organised by the team at Bullet PR - hats off to Jennifer, Nicholas, Paul, Alex and Kevin.

I attended SMJ all thanks to the good folks at Bullet PR and the generosity of David Gapes, Editor, AdMedia & Fastline. A big thanks to all involved. As Nicholas said, SMJ promises to return next year. Till then... bon soir!


  1. Hey all you social folks out there,

    Happy to inform SMJ has been covered in the print version of Fastline (May 20) and also online at (Top-Notch #SMJ).

    Have a great day!

  2. Great work Amar. My photo could have used a bit of touching up though! :)

  3. Sure Simon, promise to touch you... er, I mean ur photo up next time:)
    Hey... thanks for the support. Cheers!

  4. I'm glad to see my lazer eyes are in full working order! ;-)

    Nice to meet you!


  5. Thanks for writing in, Andy. Pleasure meeting you too. Was great attending your MasterClass.

    Said it to ur face, to ur feed, and again... You are the real deal even if a bit red-eyed;-)
    ps- Red-eye reduction enabled on cam now!